1. The companies use media in different ways and for different reasons. The municipality use media to inform the public while the companies use it to promote their brand and to recrute employees.
2.Alteya Organics is a small but developing company so they use mostly leaflets and billboards to advertise themselves but also they use E-mails to contact with customers and offer them their products. Site Ground don`t need to advertise themselves that much because they are known by their customers with high quality of working. The First Investment Bank want to use high technology so they advertise themselves mostly on TV but they also use newspapers and billboards.
3. What is common for all of the companies is that everyone can be their client. However there is a difference between the use of media and the types of customers which are interested in the product. For example, SiteGround and Fibank use modern means of media and so they have younger people as a target group while Alteya Organics produces cosmetics for all ages and is advertised on the internet or the magazines. The biggest difference must be between the companies and the municipality, which uses all forms of media to make sure that every individual is well-informed. The target group is smaller, consisting of the Stara Zagora citizens.
