Conclusions

What we learned through our questions was:

1. The companies use media in different ways and for different reasons. The municipality use media to inform the public while the companies use it to promote their brand and to recrute employees.
2.Alteya Organics is a small but developing company so they use mostly leaflets and billboards to advertise themselves but also they use E-mails to contact with customers and offer them their products. Site Ground don`t need to advertise themselves that much because they are known by their customers with high quality of working. The First Investment Bank want to use high technology so they advertise themselves mostly on TV but they also use newspapers and billboards.
3. What is common for all of the companies is that everyone can be their client. However there is a difference between the use of media and the types of customers which are interested in the product. For example, SiteGround and Fibank use modern means of media and so they have younger people as a target group while Alteya Organics produces cosmetics for all ages and is advertised on the internet or the magazines. The biggest difference must be between the companies and the municipality, which uses all forms of media to make sure that every individual is well-informed. The target group is smaller, consisting of the Stara Zagora citizens.

SiteGround

We went to SiteGround which is an IT company which offers web hosting. It was found in 2004 and has over 400 employees in 6 offices around the world. This is what we found:

Q1. They use media to promote their company as a brand and to share their knowledge. They also use it to create a positive image of the company to encourage youth to come to the company and apply for jobs.

Q2 They use newspapers and magazines and even international ones. They recently had a campaign which consisted of billboards at subways.

Q3 They don’t have a target group for clients, anybody can be their client. They have clients as young as children and the oldest one is 75 years old. For employees they don’t have a target group as well, but the oldest one is 45 years old. Age doesn't matter, however young people usually apply for the jobs. Knowledge of English is very important. A teacher can be hired to improve employees' English, however candidates with bad English is not hired.

This is our vlog. 

Alteya Organics

Today we visited 'Alteya Organics' - a 3rd generation family-owned company, born in the heart of Bulgarian Rose Valley in 1999. It produces cosmetics based on Bulgarian roses which are sold all over the world.
In order to communicate better with the clients, the company has a website, but the main stream of information flows through e-mails.

The answers to our questions were:
Q1. 'Alteya Organics' does not really use media to promote itself  since it is still a small company.
Q2. Mostly advertisements in magazines and on the Internet are used.
Q3. Before trying to attract customers, the people at 'Alteya Organics' prepare themselves for dealing with different cultures. The way of communication may vary from country to country, however what remains the same is the way 'Alteya Organics' gives people the feeling of a lifestyle. There are products for people from all ages who wish to protect the environment. A way for the company to promote itself is by selling people well-made products and not polluting the Earth while doing so. A distributor is used for attracting people. Products are sold in bulk to the distributor and then find their way to the shops and thus - in the hands of the end customer.

Our vlog.

Municipality

We visited the municipality of Stara Zagora to find out the answers of our research questions.
Here is what we found:

Q1. The municipality uses media (modern or not) to inform the public of the decisions that are made and the policies they intend to develop. It is also used so that their work is "transparent" which means that the population is aware of why they are making those decisions.
Q2. They use local newspapers, radio, televisions and have representatives from the national media. The municipality has a PR who is responsible for the relation with media.
Q3. The municipality has 2 target groups - citizens and business representatives. Every citizen receives the same treatment no matter the social standing. They attract young people by using internet media.

This is our vlog.

Introduction

Hello, everyone! We are Mihaela, Zhaneta and Delyana from Bulgaria, Olivia from Sweden,  Eva from Portugal and Fleur from the Netherlands, and we are part of the Erasmus+ project Mind the Gap. We are going to research on how different organisations use Media to communicate with people.

Our research questions are:
- Why do they use Media?
- What types of Media do they use and why?
- How do they attract different target groups?

Here is our first vlog.