We went
to SiteGround which is an IT company which offers web hosting. It was
found in 2004 and has over 400 employees in 6 offices around the
world. This is what we found:
Q1.
They use media to promote their company as a brand and to share their
knowledge. They also use it to create a positive image of the company
to encourage youth to come to the company and apply for jobs.
Q2 They
use newspapers and magazines and even international ones. They
recently had a campaign which consisted of billboards at subways.
Q3 They
don’t have a target group for clients, anybody can be their client.
They have clients as young as children and the oldest one is 75 years
old. For employees they don’t have a target group as well, but the
oldest one is 45 years old. Age doesn't matter, however young people
usually apply for the jobs. Knowledge of English is very important. A
teacher can be hired to improve employees' English, however
candidates with bad English is not hired.
This is our vlog.
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