Alteya Organics

Today we visited 'Alteya Organics' - a 3rd generation family-owned company, born in the heart of Bulgarian Rose Valley in 1999. It produces cosmetics based on Bulgarian roses which are sold all over the world.
In order to communicate better with the clients, the company has a website, but the main stream of information flows through e-mails.

The answers to our questions were:
Q1. 'Alteya Organics' does not really use media to promote itself  since it is still a small company.
Q2. Mostly advertisements in magazines and on the Internet are used.
Q3. Before trying to attract customers, the people at 'Alteya Organics' prepare themselves for dealing with different cultures. The way of communication may vary from country to country, however what remains the same is the way 'Alteya Organics' gives people the feeling of a lifestyle. There are products for people from all ages who wish to protect the environment. A way for the company to promote itself is by selling people well-made products and not polluting the Earth while doing so. A distributor is used for attracting people. Products are sold in bulk to the distributor and then find their way to the shops and thus - in the hands of the end customer.

Our vlog.